What Is Tracking Pixel & How Does It Work?

SEO alone could help you stand out ten years ago, but now when every business knows about it, you must opt for new weapons to stay on top of your game. You need to follow your users wherever they go online and offer them the solutions they are looking for without making them feel uncomfortable. A Tracking pixel can help you do that comfortably.

What Is Tracking Pixel?

According to The Limitless Agency founder, it’s an Html code inserted in your website that keeps logging user information like the websites they visit, how much time they spend on your website, which device they’re using, which browser they are using, so on and so forth.

You don’t need a tracking pixel to rank your website on Google. This feat can be achieved through SEO easily. But if you sell products or services and advertise them on different platforms like Facebook, LinkedIn, Twitter, Instagram, etc., tracking pixel becomes important.

How Does Tracking Pixel Work?

There is a lot of technical stuff that goes behind making tracking pixels work. But in simple words, its functioning can be defined this way. Suppose users type a query on Google and land on your website to look for relevant services and products. Now, if you have a tracking pixel inserted in your website’s Html, you can track them wherever they go next.

In case he doesn’t buy anything from your website and starts browsing Facebook or Instagram just to see how things are going around and if you are running an ad campaign on these platforms, your ads will automatically become visible to him. Even if he leaves Facebook or Instagram and opens LinkedIn for some professional work, your ads will still show him in his feed.

This repetitive process increases the probability of him giving a second thought about buying something from you instead of others. If used correctly, a tracking pixel can increase your conversion rate by 50-60% in the long run. So, why not give it a try and take your business to all new heights.